Amazon India Fashion Week ’17

Hi Guys,

The much awaited AIFW AW’17 edition commenced today at the Jawahar Lal Nehru Stadium (New Delhi), bringing together fashion connoisseurs to celebrate the myriad of indigenous handlooms and textiles from across the country. The first day of this FDCI (Fashion Design Council of India) organized fashion gala was dedicated to the artisans, weavers and other behind the scene workers.

The opening show by The Handloom School-supported by Good Earth acknowledged the anonymous makers who create magic with thread, featuring insightful ensembles from 13 illustrated designers.











The next show was NY by Novita Yunus, which is a premium brand of Batik chic created under the framework of 2013 Indonesian Fashion Forward Program of Jakarta Fashion Week 2014. The Bumi Langit (Earth& Sky) collection by NY at AIFW enables a a cross-cultural exchange of designer talent between the two platforms. The line was inspired by the idea of balancing the color palettes of the autumn leaves and the winter sky.









Next up was Madhu Jain, celebrating 30 years in the industry as a craft revivalist and textile conservationist, along with Krishna Mehta whose Parted Lips collection featured bursts of bouquets, cinched waistlines, geometric patches and bold colors. The use of contrasting fabrics such as pleats and metallics created dramatic texture.




(Madhu Jain)







(Krishna Mehta)

Abraham & Thakore’s Back to Work Collection was one of my top favorites from Day 1. It highlighted the irregularity of Indian textures, using pure Indian cottons that were either hand woven or hand printed.









The day also witnessed the ethnic inheritance of Jharkhand, in a never seen before partnership as AIFW’s Partner State bringing to limelight the designers’ interpretations of the fabric Tussar. It aimed at creating a definitive source of employment for the weavers thereby utilizing the resources available.


Dabiri 1 (1)


Dabiri 1 (3)

Dabiri 1 (4)


Pinnacle 1

pinnacle 2

pinnacle 3

pinnacle 5

(Pinnacle by Shruti Sancheti)

rina 1 (1)

rina 1 (3)

(Rina Dhaka)

Shaina 1 (2)

Shaina 1 (4)

Shaina 1 (3)

(Shaina NC)

The Day concluded with Vogue India’s Sari 24/7 showcasing the sari in its full glory, highlighting the diversity of the garment in terms of fabric, handloom weaves and multiple draping techniques. The stunning show, with 5 themes ranging from Blues, Pretty Florals, Tribal, to Gold Embellishments and finishing with Gothic, was each participating designers’ interpretations of the concept of ‘Sari for Day, Sari for Play’. The show also celebrated the brand’s 10th anniversary in the Indian market.

Vogue India presents Sari 24x7

Participating designers at Vogue India's Sari 24x7 show at AIFW AW 17

Tarun Tahiliani

(Tarun Tahiliani)

Abu Jani & Sandeep Khosla

(Abu Jani-Sandeep Khosla)

Suneet Varma

(Suneet Verma)

Author: Naina

I'm a Delhi based Blogger and Makeup Artist expressing myself and my desire and love for fashion and beauty through this blog!

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